Re: Coach. I'm a middle aged suburban mom, selling handbags in an upscale department store in a Midwestern suburb. I'm shocked to see you compare Vevers to Marc for LV, but I am primarily talking about handbags, no one in our area carries Coach RTW except maybe the Coach stores. Absolutely no one is asking about Coach except women in their 60s and 70s. There was a brief surge with women in their 20s asking about the Puffy Tabby bags, but no more. I haven't seen any ads with J Lo, and no one is asking for whatever Coach bag she is given to carry. It's a basic line, like it's sister brand Kate Spade, that does enough business that you should carry it, but the customer base is aging and younger people are carrying Marc Jacobs while they are saving for YSL (at least in my area).
Re: Coach. I'm a middle aged suburban mom, selling handbags in an upscale department store in a Midwestern suburb. I'm shocked to see you compare Vevers to Marc for LV, but I am primarily talking about handbags, no one in our area carries Coach RTW except maybe the Coach stores. Absolutely no one is asking about Coach except women in their 60s and 70s. There was a brief surge with women in their 20s asking about the Puffy Tabby bags, but no more. I haven't seen any ads with J Lo, and no one is asking for whatever Coach bag she is given to carry. It's a basic line, like it's sister brand Kate Spade, that does enough business that you should carry it, but the customer base is aging and younger people are carrying Marc Jacobs while they are saving for YSL (at least in my area).
Incredibly insightful, Tyler. This was so interesting to read. P.S. I am also very much unabashedly #TeamConrad.